“Adults in Toyland – Under the Boardwalk” co-chairs Susan Block Casdin, Keri Glassman, Kimberly Goodwin, Morgan Hertzan, Brooke Jaffe, Steven Jaffe, Patti Kim, Kelly Kennedy Mack, Harlan Saroken, Britt Szostak and Michael Weaver hosted a festive night featuring casino and boardwalk games, a DJ, and an exclusive silent auction to benefit the Stephen D. Hassenfeld Children’s Center for Cancer and Blood Disorders  at the NYU Cancer Institute , an NCI-designated cancer center, and the Department of Pediatrics  at NYU Langone Medical Center. Held on Thursday, November 3, 2011, at 583 Park Avenue in Manhattan, nearly $700,000 was raised to support children’s health services at the Medical Center.
Presented by the Committee for the Stephen D. Hassenfeld Children’s Center for Cancer and Blood Disorders, KiDS of NYU Langone Associates, and Caesars Atlantic City, the event attracted over 600 New York City professionals from finance, fashion, entertainment and real estate, among other industries, who share a commitment to improve the lives of children who are treated at NYU Langone.
Proceeds from the event will support the unique programs at the Hassenfeld Center and in the Department of Pediatrics to ensure that children and families receive the best pediatric care possible. These programs include interim patient/family housing, bilingual child life therapy, and music and recreational therapy. Funds for the Department of Pediatrics will also be used to help support staff recruitment and the creation of child-friendly facilities.
This year’s event follows last month’s announcement of a $50 million leadership gift to create the Hassenfeld Pediatric Center . The gift, from the Hassenfeld family, will create the first comprehensive facility at NYU Langone devoted to the treatment of children and will support a wide range of pediatric healthcare services across the Medical Center.
Those in attendance at the event included: Lisa and Jeff Blau, Sara Gore, Trudy and Robert Gottesman, Shoshanna Gruss, Sylvia Hassenfeld, Christine Mack, George Oliphant, Ayala and John Podhoretz, Kimberly Schulhof, Jack Sullivan, Stephanie Szostak, Alice and Tom Tisch, David Wassong, and Peter and Susi Wunsch.
Guests were also invited to bid on priceless silent auction items, including tickets to the 2012 MTV Video Music Awards, a walk-on role on the CBS hit show How I Met Your Mother, and dinner for eight hosted and cooked by a former contestant from Bravo’s Top Chef.
Attendees from the Medical Center included Robert I. Grossman, MD, dean and CEO of NYU Langone Medical Center and Elisabeth Cohen, MD; William Carroll, MD, director of the NYU Cancer Institute; Catherine Manno, MD, chair, Department of Pediatrics; and physician co-chairs Linda Granowetter, MD, director of the Stephen D. Hassenfeld Children’s Center, and Bret Rudy, MD, vice chair and professor, Department of Pediatrics.
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